If you want to save this summary for later, download the free PDF and read it whenever you want.ĭownload PDF Lesson 1: Today marketing is mainly done through word-of-mouth recommendations. Ready to make your marketing remarkable? Here we go! If you want your product to succeed, focus on early adopters as your first customers.Not taking risks is riskier than taking risks.We live in the third era of advertising, where marketing is mainly done through word-of-mouth.Here are 3 lessons from this particular masterpiece of his: His first startup Yoyodyne, which used giveaways and contests and games to market companies to online users back in 1995 (can you believe this?) was eventually acquired by Yahoo in 1998 for $30 million and Seth got a fancy new job as Director of Marketing there.Įven before, but especially after quitting that in 2000, he’s created a plethora of companies, written 18 bestselling books, including Purple Cow, and owns the number one marketing blog in the world, which counts 6,000 posts.
Seth Godin caught the magnitude of what the internet would turn into from day one, and boy, was he right. You know you are one when you can type in just your first name into Google and your own blog shows up. Gary Vaynerchuk has a fair point when he simply introduces Seth Godin as “the legend” on his show. Listen to the audio of this summary with a free reading.fm account:
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